Louis Vuitton
Model; Jennifer Lopez
I chose this print ad of Louis Vuitton because I have personally always been very intrigued with how this ads are
Denotation:
3 different bags
She is placed in the middle
She's wearing cream/white
The guys are wearing black
She's standing in front of both guys
She is a famous performer
She is an attractive woman
They are attractive men
Their bodies are in a way to show that she is in charge
She is an attractive woman
They are attractive men
Their bodies are in a way to show that she is in charge
The background goes from white to black
Words are on the bottom right
Writing in black but, the brand name is bigger than the description of the purses.
Connotation:
This print ad shows the model as in charge. She is the force to be reckoned with while these two guys are there to hold her bags. She's the boss, which attracts women to make it seem as if they had Louis Vuitton bags, shoes, etc they will be in charge just like her. I do believe that even though this company advertises mainly to women that when men see this ad they instantly think that if their women had anything that was involved with Louis Vuitton they will be like that woman! Which is what keeps a company on top, not just because of women but because of their men as well!
TV AD:
So I chose the York Minnies commercial. I chose this commercial because even though it is kind of short it is a perfect example of how even though it is candy, sex is still used to target an audience to want this specific chocolate.
Denotation:
Plain white background
Concentrates on the York by magnifying it
Man hand holds the big York
Woman hand holds the Minnie York
Clean Cut nails
Good looking man and woman
Really focused on their mouth when the York is eaten
Male and female wearing similar color grey shirt
Connotation
In this Tv Ad it is to promote the fact that the York Minnie has the same "sensation" as the regular size Yorks. They use the couple to show a sort of friendly competition between couples to prove how the Minnie York is just as good as the regular sized one.
Outdoor
KARS FOR KIDS
I chose to do Kars for Kids because I drive by it on a daily in my neighborhood
Denotation
Kids for Kars is in big pink letters
Background is white
Smiling little girl on the picture
All other words are in black
Connotation
The billboard is made to show the children to make the audience feel bad and think about donating their cars other than another option. It is to catch the attention of adults especially ones who have a soft spot for children.
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