1. Gender Split- I believe this ad is for men and women, I see it attracting individuals who like living a lavish life
2. Age- I believe age is between 25-35
3. Marital Status- I believe the marital status would be single but in a relationship.
4. Job- The job of these people would have to be at a business firm that involves them to travel around the country.
5. Car- I see the consumers driving a Mercedes or a Bentley.
6. Urban/Rural- This consumer is definitely from an Urban area.
7. Grocery Shopping- They definitely shop at Trader Joe's and Whole Foods.
8. Favorite Clothing Brands- Louis Vuitton, Burberry, Michael Khors, Calvin Klein
9. Favorite Music- I believe the man and woman would be more into pop and mainstream radio music the most.
10. Favorite Movie- Woman; Sex and The City Male; Something more full of action like Fast And The Furious or Lethal Weapon.
11. TV- I see these individuals as people who don't really have the opportunity to watch TV because they are extremely focused on work.
12. Alcoholic Drink- Woman; Martini Man; Scotch on the rocks.
13. Non-Alcoholic Drink- Woman; Sparkling Water Man; Coca Cola
14. Favorite Type of Eatery- I believe for both man and woman they would like going somewhere where they can meet the head chef and eat a filet Mignon.
15. Fragrance- For the woman I see her wearing a high end perfume like Chanel. For the man I would see him wearing something like Burberry.
16. Sporting Activity- I believe that the woman would have played sports at a young age but nothing as an adult. I believe that the man is into polo or swimming.
17. Vacation Destination- I believe both the man and the woman would travel somewhere tropical or Paris, with significant others or even alone.
18. Dog or Cat- I believe both the man and the woman are dog people. The woman would have a small Yorkie and the man would be seen with a big type of dog like a Labrador.
19. Kids Name- I believe they would name their daughter something that is believed to be "high" like Chanel and a boy would be James or Maximus.
20. Mac or PC- Mac, because I feel like in our society Macs are held on a more prestige level than PC's.
I believe a day in the life of the consumer would be incredibly fast pace! I see it as the man and woman live a very similar life. They are extremely invested in their job and have
to travel for it, they are the apidimi of a business person! When they travel or are on vacation they have a significant other who is committed but also but their first love is definitely their job.
They see their family for holidays only and do not want to have kids until their career is completely set. Their life is planned to the tee.
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