Love and Hate

Growing up I was always surrounded by advertisements, it always attracted me. When I saw something that caught my eye I felt that I had to go and buy the product or even watch the movie! I was always so drawn to the way different agencies used new and improved products to draw in the attention of consumers, I never thought that I was going to able to attend school and learn about advertising.
I love how as a consumer you can analyze an ad and understand what it was they where trying to tell, but at the same time analyzing an ad may not be as easy as what meets the eye. There could be something as simple as the color of an ad to make it targeted to a woman. But, like a Victoria Secret ad it is advertised to a woman and a man. As a consumer you have to analyze the ad to really see that it is also advertised towards a man. I love the creativity that some ads have, my favorite ad would have to be of a pole that has a shadow of a tree and it says, "Nothing can replace a tree". I believe this ad isn't just creative but it is also informative, which is what I love about advertising, you never know what to expect. Creativity is everything!

What I really don't like about advertising are some of the individuals that work behind the scenes, some people still use a lot of racism in their work. They don't realize how much we have come as a whole and still think it's okay to belittle different races to get their point around. For example, when I see an ad like the one below it breaks my heart! It is saying that because the mom is African American there is a big possibility that she is going to abort the child. When in reality statistics show that African American are not the women who have the highest abortions, the highest rated women to have abortions are Caucasian women. Just because a woman is black doesn't mean her unborn child is in danger.

Another thing I dislike about advertising is how sometimes they make the models in ads seem very unattainable to the average person, the everyday mom, and student. Unfortunately, young girls see these ads and feel pressured to look just like them and when they can't seem to meet these standards they unfortunately feel like they aren't up to societies standards.

Other than that I find advertising incredibly intriguing and can't wait to keep learning about what goes into the everyday kind of advertising!

N.p., n.d. Web. <https%3A%2F%2Fwww.guttmacher.org%2Fmedia%2Finfographics%2FUS-women-abortions2.html>.