Racist Stereotyping in Advertising

Racial stereotyping is everywhere whether it be when walking into a store or in a job interview and in advertising it does not fall far behind. In today's society when we think of race it is overall looked as being neutral, but I feel like it is used so that people can advertise to certain ethnicity's. 
I believe that it is okay for people who work in advertising to racially profile if it is just to advertise certain things to that ethnic group, possibly after reading maybe stats about what a certain area is more likely to consume and how do they live. 
For example, I live in an area that is predominantly hispanic area and if you drive around the neighborhood you see so many expensive cars, mostly trucks, and you cat forget all of the kids running around! If I was trying to market to my neighborhood I feel like I would have to use the stereotype that the specific hispanics in this area have multiple kids and are more into their cars than other products, so I would make sure to advertise cars and multiple kids products to this community.

There are certain things that I do see as common sense that shouldn't be done. For example assuming that all African Americans are lazy and uneducated when it is a completely false statement, and assumption. For example, in an article written by Marlene F. Watson she states, "more than two-thirds of all Americans overall reject the idea that we should make every effort to improve the condition of blacks, especially if it means giving them preferential treatment." People still to this day cannot get over the face that we as a human race are no better than the next person. Racism happens in every day life and advertising does not fall behind, unfortunately we are a society who likes to think we have all overcome racism.
For example this ad is recent. Nivea failed to notice that they are helping that stereotype that if an African American male looks a certain way they are no good. As a society we seemed to not have overcome stereotyping different races in a negative way.

I do believe that advertisers have an ethical responsibility. They need to put themselves in the shoes of the people they are racially profiling. They need to see that if it was them being made feel little because of their race they wouldn't like that. If at any point they feel like they would not want their mother, father, or wife being portrayed a certain way they need to step back, and call it quits. The scrutiny they will receive would not be worth an ad, going into a different direction should not be so difficult if they did their job properly, for their society and their employer.

"Marlene F. Watson Ph.D." Marlene F Watson PhD. N.p., n.d. Web. 02 Mar. 2015. <http://www.drmarlenefwatson.com/100/>.