http://run4tiger.com
The tiger challenge is a way to show what kind of danger humans put such an endangered species in. I believe this campaign has been doing so well because of the digital technology it has, it is connected to social media life Facebook and twitter and the main page even challenges the individual looking at the page to start the challenge with every other person trying to help save these endangered species.
This tiger challenge connects to multiple running/exercise apps that will track how many miles the person is running and the goal is to run just as much as the tiger that The WWF is tracking, the individual is supposed to compete with the tiger. It also shows the rating of the people doing the challenge against the tiger, and if the runner loses against the tiger for an amount Kilometers that they ran they have to donate. It is all over the world, you can race against people in Russia!
https://www.youtube.com/watch?v=gQqkE_QRYkk
I believe this campaign an AMAZING way to bring awareness about a cause that most people don't know about, using social media and working out in one is the perfect way to get a hold of an era of time where everything is done online. Besides reaching out to people online they also make it incredibly easy, by downloading a free app or even using an app that is already on a smart phone. This helps people exercise to improve their own health and donate to improve and keep another form of life from being extinct.
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